PITONISA
Marketing Mix Modeling
Optimize your marketing mix with AI-powered insights
Maximize ROI by understanding the true impact of each marketing channel.
Trusted by leading companies worldwide
The Challenge
Marketers struggle to understand which channels drive real results, leading to budget misallocation and missed opportunities.
Our Solution
PITONISA uses advanced statistical modeling to measure the incremental impact of each marketing touchpoint.
Key Features
Discover the powerful capabilities that make our platform unique
Mix Modeling
Advanced statistical models to understand marketing effectiveness.
Attribution Analysis
Multi-touch attribution across all marketing channels.
Budget Optimization
AI-powered recommendations for optimal budget allocation.
Scenario Planning
Test different budget scenarios before implementation.
Real-time Monitoring
Continuous tracking of campaign performance with automated alerts and insights.
Latest Insights
Stay updated with the latest trends and insights in our industry
The Science of Marketing Mix Modeling
Understanding the statistical foundations of MMM.